Mascots Face Off in Japan's Highest Court – News On Japan
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The judiciary's involvement highlights how mascot branding has evolved from whimsical marketing into serious intellectual property and legal territory.
The judiciary's involvement highlights how mascot branding has evolved from whimsical marketing into serious intellectual property and legal territory.
Japan's Supreme Court is set to hear a legal dispute involving mascots, marking a rare high-level judicial intervention in the country's unique mascot culture.
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